Wednesday, 15 February 2012

Love Spin Video

When I first saw the love spin video, I was struck by the "seamlessness" of the animation. One of the things I first picked up on, was that there is very little link between the song lyrics and the video. This could be a reflection of the artist's personality. Although the video looked "seamless" the first time I watched it, after watching it for the second time, I noticed that many of the moving objects/characters stopped moving when they got to a certain place on the turn table. As the turn table moves, new objects replace old objects, the viewer disregards objects as they start to move away, and begin to focus on the new objects that have appeared. This is the reason for the motionless objects. I also noticed some "flaws" in the animation, many of them are hard to spot, and can only be noticed when you are looking for them. But I think that this animation should contain a few faults, it gives the video "character", and leaves the audience in no doubt that the animation is stop motion, and not computer generated imagery.

When many people watch this video, they may think that the video has no meaning or storyline. I would definitely disagree with this. The way I see it, the story its based around the little blue character at the beginning. The video is about his search for love. His endless struggle to find love is shown by the countryside, houses and cities passing him by. At the end of the video, it is clearly shown that he finally finds true love. The video ends where it started, the only difference is he is not sitting alone anymore.


The big difference between the beginning and end scenes, is that the plant in the centre has bloomed and grown flowers. This supports both my theories. The flower is a symbol that represents "love", and the time it took to bloom also shows his lifetime struggle to find love.

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